So this piece is quite simple but it was the first thing we were confronted with and frankly something that as a church leader I never spent too much time really evaluating. Is your church findable... literally? Often we can see an extremely different perspective if we just put ourselves in the shoes of someone who has never been to church and is in some way motivated to start. Where to they start? Well as far as I can see, there are 3 possibilities:
First is by word of mouth - asking people you know if there is a church that may fit your family. This is really the best way as it puts you in a position of conversations which can open up all sorts of awesome kingdom opportunities. The problem is that if you move into a new community you probably don't have many people that you know or trust to point you in the direction - this is where we are right now. So if you can talk to people about it, start there. As a church leader, this can make you keenly aware of your church's reputation in the community. It can be scary but will give you a great honest picture of who you are, not just who you think you are.
Second is the phone book. I know it seems old school, but what the phone book is unique for is clustering a list of churches, usually by denomination and affiliation, and doing it for YOUR COMMUNITY. And everyone usually gets one for free dropped on their doorstep. There is something much more relaxing about being able to browse and contemplate options on paper too so as a church don't underestimate the value that you pay for a decent phone book add. The church that Cher and I last attended (not worked for) we found in the phone book. So this is (as are all of these) something that we have put into practice.
Third and most obvious is the internet. This is great if you know how to search - Google, for example, can give you "local results" which will show you what's near you. The big, huge question here is is your church findable on the internet? Does it come up when people search? And if it does, is your website designed to display who you really are to those looking? Again, I think we as church leaders we more often think like church people here as opposed to people not yet attending. Here are a few good pointers that we've noticed: first impression is everything, so what does the front page of your site look like? Is it easy to find the church itself through the site? If it takes you more than 2 clicks to find pertinent info like directions and times, it's not designed with church lookers in mind. Also, are there pictures? I was surprised how many sites I visited recently that had no pictures of their congregation, only stock photos of "families". Pictures give me as the looker a glimpse at who you are. We must consider technology too. Flash looks great but won't work on most smart phones. I tried to go to a site recently for a church and it was all flash... so I couldn't see any of it on my phone or Cher's iPad. Think about a mobile site too. A mobile site is a separate site that smarts phones are redirected to which is more easily usable with your phone. Think about it - you're driving around and see a church and want to check it out before you forget. Can you do that adequately from your phone? Check out an example of a church's mobile site here.
A mobile site is great and something I never thought about until recently, but all these things don't just take time and thorough investigation, but money too. But as churches we most invest where it counts and if people can't get to you, nothing else really matters.
More than any of this - above it all - is prayer. Often we take God out of Google. Can't God use the technology of the day and the encounters with coworkers to guide us to the right church home and family? Before you start manipulating your findability as a church or putting these things into practice to find one as a family, pray that the Spirit would lead and then seek those leadings and opportunities.
First is by word of mouth - asking people you know if there is a church that may fit your family. This is really the best way as it puts you in a position of conversations which can open up all sorts of awesome kingdom opportunities. The problem is that if you move into a new community you probably don't have many people that you know or trust to point you in the direction - this is where we are right now. So if you can talk to people about it, start there. As a church leader, this can make you keenly aware of your church's reputation in the community. It can be scary but will give you a great honest picture of who you are, not just who you think you are.
Second is the phone book. I know it seems old school, but what the phone book is unique for is clustering a list of churches, usually by denomination and affiliation, and doing it for YOUR COMMUNITY. And everyone usually gets one for free dropped on their doorstep. There is something much more relaxing about being able to browse and contemplate options on paper too so as a church don't underestimate the value that you pay for a decent phone book add. The church that Cher and I last attended (not worked for) we found in the phone book. So this is (as are all of these) something that we have put into practice.
Third and most obvious is the internet. This is great if you know how to search - Google, for example, can give you "local results" which will show you what's near you. The big, huge question here is is your church findable on the internet? Does it come up when people search? And if it does, is your website designed to display who you really are to those looking? Again, I think we as church leaders we more often think like church people here as opposed to people not yet attending. Here are a few good pointers that we've noticed: first impression is everything, so what does the front page of your site look like? Is it easy to find the church itself through the site? If it takes you more than 2 clicks to find pertinent info like directions and times, it's not designed with church lookers in mind. Also, are there pictures? I was surprised how many sites I visited recently that had no pictures of their congregation, only stock photos of "families". Pictures give me as the looker a glimpse at who you are. We must consider technology too. Flash looks great but won't work on most smart phones. I tried to go to a site recently for a church and it was all flash... so I couldn't see any of it on my phone or Cher's iPad. Think about a mobile site too. A mobile site is a separate site that smarts phones are redirected to which is more easily usable with your phone. Think about it - you're driving around and see a church and want to check it out before you forget. Can you do that adequately from your phone? Check out an example of a church's mobile site here.
A mobile site is great and something I never thought about until recently, but all these things don't just take time and thorough investigation, but money too. But as churches we most invest where it counts and if people can't get to you, nothing else really matters.
More than any of this - above it all - is prayer. Often we take God out of Google. Can't God use the technology of the day and the encounters with coworkers to guide us to the right church home and family? Before you start manipulating your findability as a church or putting these things into practice to find one as a family, pray that the Spirit would lead and then seek those leadings and opportunities.
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